FWD Insurance launched a brand video featuring employees last Friday to embrace lifelong passions and empower its employees amid COVID-19.
The one-and-a-half minute video features 'real heroes' at FWD who share their aspirations and hopes while embracing the philosophy of celebrating living. The insurance company describes their heroes as resilient, multitalented, and determined and that despite all obstacles in life, they keep going and never give up.
"It's more important than ever to celebrate the beauty of living and to stay optimistic during these unprecedented times. FWD shines a light on its people and the way they live and breathe the FWD philosophy to ‘Celebrate Living'," the company said in a statement.
Six employees from different divisions of the company were selected for this video. They share their life outside of work. For example, Windy Hui, who is in the team of product development and management, is also a member of Hong Kong Rowing Team, while Catherine Tse, who works in the branding and corporate communications division, is the representative of Hong Kong Latin Dance.
“FWD is proud to launch our invigorating new brand video in Hong Kong that is designed to inspire everyone to keep going in spite of these turbulent times. This is a unique showcase of our people, their relentless pursuit of happiness and passions in both their personal and professional lives, and how they are fulfilling our vision to change the way people feel about insurance,” said Paul Tse, chief marketing officer for FWD Greater China.